Apple Review
Based on online research and 102 Apple reviews, Apple's overall score is 4.7 out of 5 stars. Apple's review score is based on Apple's customer ratings, its brand popularity, its price competitiveness, as well as the breadth and quality of features it offers to customers. The Apple review table below incorporates summarizes 102 Apple ratings on 32 features. You can also compare Apple against popular alternatives like T-Mobile, Mint Mobile and Boost Mobile. Or you can view the top 50 brands in similar categories, such as electronic brands and cell phones & accessory brands.
Brand popularity
eCommerce rating
Payment options
Shipping & returns policies
Coupons & discounts
Customer-specific discounts
Financing options
Company values, ethics & policies
Customer service & brand
Privacy policy & data security
Loyalty, rewards & partnership programs
Seasonal sales & events
Apple Review: Apple Pros & Cons
Apple (apple.com) is an extremely popular cell phones & accessory brand which competes against other mobile phone brands like T-Mobile, Mint Mobile, Boost Mobile, Xfinity Mobile and Casetify. Based on our in-depth Apple review, when compared to its competitors, Apple ranks as the the #1 top-performing brand in its category. Read the full Apple.com review below for more details.
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Apple's strengths are:
Knoji has 102 Apple reviews and ratings as of June 3, 2026. Knoji editors and the Knoji shopper community have reviewed Apple and compared it against 3,483 top cell phones & accessories brands, reviewing Apple based on product and store features. Knoji reviews and ranks Apple.com and other cell phones & accessory brands based on how many features each offers and based on a 5-star rating scale. Based on these factors and 102 Apple reviews, Apple earns an overall score of 4.7 out of 5.0 points. Apple offers 32 total features. Apple's review score is also bolstered by the fact that it is a very popular brand with high brand recognition among consumers.
Apple Customer Reviews (22)
I bought an Apple Watch Series 8 recently and i'm pleased with the overall features of the product. I would highly recommend anyone to buy an Apple watch.
What a item! I really happy with my new iPhone Pro Max
best phone brand ever
Best Phone as it helps to manage my patients appointment in a easy way
The first Apple product I bought is the iPhone 4s, which is the best phone I ever had. I love the design the most.
I had been a very happy user for many years. Many years ago I have switched my BlackBerry and HP to an iPhone and a MacBook and couldn't be happier. The look is clean and simple and the same reflects when actually using any of the Apple products.
I love the customer service and everything I go to their store they are always friendly and helpful.
